Hi, I’m Caitlin,
"I believe marketing should feel calm, intentional, & truly aligned with your business”
I am the founder of Virtual Nook. I work with service-based businesses who care deeply about the quality of their work and want their marketing to reflect that same standard. My goal is to create digital foundations that are not only visually appealing but also functional and aligned with your business goals.
With a background in digital marketing, and design, I bring both structure and creativity into every project. I understand the moving parts behind running a service business — the client relationships, the reputation, the detail.
I’ve also had the privilege of working alongside magazines, collaborating on content, copywriting, and design projects. That experience gave me a deep appreciation for editorial storytelling, clean layouts, and thoughtful design, which I bring into every project I work on.
My Work
My Approach
Marketing, design, & digital strategy. Done simply. Done Beautifully.
I believe marketing should be clear, structured, and purposeful. Before design, before content, before visibility, there needs to be a plan. I take the time to understand your business, your audience, and your long-term goals.
From there, I create websites, marketing systems, and designs that feel aligned, sustainable, and professional.
No trends for the sake of it, just thoughtful, functional solutions that support growth.
When I’m not working with clients, you’ll find me writing, reading, refining ideas, and seeking thoughtful design in everyday details. I’m drawn to clean spaces, good coffee, and work that is built with care.
The same care I bring to every project.